Nadia, R&D manager
of a European fast food chain
« I have to come up with several innovative products as part of an ethnic products marketing project. I am looking for new ideas and products which are at the right
cost point for the snack market and contain flavoured cooked meat.
I do not have any restrictions as regards the geographical origin of the food – I will send you the General Terms & Conditions of our firm,
and also a quality questionnaire, which allows you to become a listed supplier.
If we like what you come up, we will carry out an R&D trial, and then a test on an industrial scale which will enable us to measure how well products will be received by consumers, before taking things forward any further. After that our Buying Department will take over and undertake a listing audit and commercial negotiations.
What can you offer me?»
ActiMeat was consulted about a snack range, about coming up with ideas for a new range and developing a new product.
what de need is
The R&D departments of the two companies get in contact with each other to communicate about key points:
Confidential – what industrial processes can you carry out? Using what production facilities? What type of raw materials do you process? Can you store and handle all types of raw materials? Tell me about your current product catalogue. Go into more depth about your «ethnic» marketing project, the project schedule, requirements in terms of aims and and volume, etc.
ActiMeat’s R&D team holds a brainstorming session regarding ideas around the concept in order that a development brief be developed.
Then the ideas are translated into a product mock-up by ActiMeat, which is shown to the client’s project team. The ideas which are selected are developed into samples. ActiMeat addresses all approval matters using the project specification sheet, up to and including regulatory issues regarding the labelling of the raw material.
A project which is approved moves on to the industrial manufacturing stage and to the consumer market testing phase.
Several measures are implemented in order to approve the quality standards of ActiMeat’s output. ActiMeat’s R&D Department works in conjunction with the client’s R&D Department to make any corrections that need to be made. The product made using this ingredient proved to be very popular with the general public.